In this presentation I discuss how to Build your Personal Brand and Reputation, Become a Recognized and Trusted Leader in your industry and Initiate Relationships to Gain Business.
LinkedIn is an online social network for business professionals. It allows professionals to create and maintain career-oriented business connections and promote their services or professional skills.
On LinkedIn, it’s not about your business, it’s about you!
This is not a place to be private.
You must be active.
Build your Personal Brand
Complete your Profile
Instead of using titles only, Owner, President, Sales Manager, etc. Say what you do. Client Relations Specialist, Digital Marketing Specialist, Certified Accountant, Technology Coach
Use all the new visual features to stand out. Post a cover image, add graphic files to your summary and include a professional profile photo
Post completed projects and link them to those who worked on it with you.
Completely fill all fields available to you, education, organizations, etc.
Build your Reputation
Recommendations
The best way to receive recommendations is to give them! Also, don’t be afraid to request them from your best customers.
Endorsements
The best way to receive endorsements is to give them!
Business Page
To bring reputability to your business, create a LinkedIn business page for yourself and your employees.
Become a Recognized and Trusted Leader in your Industry
Join Groups
Join groups related to what you do. Comment on posts, share your knowledge, post tips and answer questions.
Create a Group
Start and moderate a group that aims to help your specific clientele, competitors or similar industry leaders but don’t necessarily limit it’s location.
Post Articles
LinkedIn is now a Content Platform. Post your own authored content to gain a following.
Initiate Relationships
Search for target clientele via connections
Filter through your contacts’ connections to find perfect candidates for your business
Reach out to your contacts
Ask your contacts for introductions to their connections
Send a personal message
Send a personalized and professional message to potential clients
Gain Business
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Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!
