If you currently use or plan to use email communications such as E-Blasts and E-Newsletters to market your products and services to past, current and future clients, you should take the time now to conform to the new CASL spam legislation. Over the next three years you must gain Expressed Consent, instead of Implied Consent, from all the contacts on your email list. To do this properly we highly recommend using an email push service like MailChimp or Constant Contact.
Here’s a great article by Metric Marketing on how to manage your lists on MailChimp and Constant Contact to properly gain Expressed Consent. http://metricmarketing.ca/blog/step-by-step-guide-to-getting-express-consent-for-mailchimp-users
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Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
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