Sugar Ridge is a retreat centre located in North Simcoe on 150 acres of majestic maple and cedar forests, lush meadows, and surrounded by 3000 acres of provincial land. The centre offers a number of meditation, yoga, spiritual, and cleansing retreats along with accommodation and meals.
In early 2015, Sugar Ridge reached out to us for assistance to improve their website’s performance in an effort to drive more lead-generating traffic to their site. The site at the time, although full of valuable content, was not structured correctly for SEO and Sugar Ridge, unbeknownst to them, was injuring their own SEO efforts by duplicating event information and deleting past events simply because the site wasn’t structured in a way to make archiving events possible.
Our goal was to implement technical improvements to the site, create long-term solutions for SEO, and educate our clients on how to maintain and grow their website traffic themselves.
On a tight budget we built the site onto the WordPress platform to allow for easier content management, made the site responsive for mobile users, restructured the website’s navigation, and customized an event calendar system that sorts their retreats by date and type.
The new system made SEO possible and after the launch we were able to provide SEO consulting and support until they settled into a comfortable content plan.
Sugar Ridge Retreat Centre has seen a 60% increase in organic traffic since the launch of their website updates. In the first quarter of 2016 they received 7,514 visitors compared to 4,518 during the same period the previous year. The Sugar Ridge Retreat Centre website currently ranks in the #1 position in Google search for the keyword phrases ‘meditation retreat Ontario’, ‘silent retreat Ontario’, ‘mindfulness retreat’, ‘Buddhist retreats Ontario’, and more.