Content Marketing

6 Smartphone Photo Tips to take Your Images to the Next Level

You would be astonished at some of the amazing and captivating images that are perfect for sharing on social media taken using nothing more than your iPhone or other higher quality smartphone. We have six tips on how to make sure you’re getting the most out of that camera in your pocket.

1. Change your perspective

Try getting lower, holding your phone over the subject, or looking at your subject from a different point of view than you normally would. Step back or step forward, never use the built-in digital zoom, as this crops your image, getting rid of precious quality and pixels. Shooting straight on can work too. Experiment to see what works best for your subject.

Tools on a wood table shot from above

2. Vary Your Subject

If you work in a flower shop, don’t just take pictures of the flowers. Take pictures of the florist creating an arrangement. If you work in a construction company, show the process of the build, your employees working, and even your tools or materials that you use every day. These in action photos create dynamic imagery that won’t become stale over time.

An artist working on his next creation3. If the image is too dark or too light,   tap the screen to adjust exposure

Tapping on the screen where your subject appears will ensure the photo exposes for that portion of the photo. You can manually adjust the exposure to find the sweet spot by dragging up and down after you’ve tapped on the screen.while taking a picture of a globe tap on the screen to adjust settings

4. Use your volume button

Pro tip alert! You can use your volume button to snap the shot. If you’re holding the phone horizontally and want to increase stability, clicking the Volume Up button on the side of the phone works as a shutter button.Turn the phone sideways and use the volume buttons to shoot the picture

5. Let there be light…Not flash

Your photos will turn out better if you have more light in the image. Using natural light will give you the best results; turning on a light will certainly help with your results as well. Of course, flash is required when it is dark outside.

Plants near a window shoot well in natural light6. Don’t shoot in square mode, or with  a filter on

Shooting in square mode or with a filter already turned on limits the ways you can use your photo later. Shoot without a crop or filter on, and you will have the freedom to add those effects later while preserving the original image.

Plate of food shown half as original shot and half with applied iphone filter

– Kevin Cascagnette • Photographer + Graphic Designer

6 Smartphone Photo Tips to take Your Images to the Next Level
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Connecting the words – Content Marketing & Keyword Optimization

An Infographic for all us visual learners.

Content Marketing is gaining in popularity and those that once said, “I don’t have time”, are now weighing the time commitment against the benefits.  All for good reason, Content Marketing works, but you need to start with an organized foundation.  This brings us back to the overly discussed and often misunderstood, Search Engine Optimization, more specifically, keyword optimization.

Before you spread your valuable content all over the internet, understand that Google Search’s sole focus is to bring the best possible results to its users.  Google doesn’t comprehend your content, it simply connects the words, and all words are not created equal. If a searcher is looking for cereal, Google will bring back results that contain the word cereal, not oatmeal, cheerios, formula or Kellog’s, just cereal.

When planning and preparing your content, know your keywords and work to provide Google with a clear and concise path to your website’s content, blogs, images, videos, etc.

Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!

Connecting the words – Content Marketing & Keyword Optimization
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