Small Business

Going Above & Beyond – Providing Value Added Services to Your Customers

Want to give your customers a little something extra to ensure their experience with you is memorable? Build loyalty by improving your customer’s shopping and buying experience. Introduce small Value Added services into your regular operations to ensure you stand out from the crowd and are far superior than big box stores! This presentation was

Connecting the words – Content Marketing & Keyword Optimization

An Infographic for all us visual learners. Content Marketing is gaining in popularity and those that once said, “I don’t have time”, are now weighing the time commitment against the benefits.  All for good reason, Content Marketing works, but you need to start with an organized foundation.  This brings us back to the overly discussed

Small Businesses – Do Not Start an Externally Hosted Blog

Warning: If you have a blog address similar to blogname.blogspot.com, blogname.wordpress.com or other, you may not want to read this. This also applies to anyone that has pointed a custom domain at these services. Small businesses usually use blogs for three reasons: gaining attention, adding keywords for Search Engine Optimization (SEO), and as a platform for

Small Business – A Local & Collaborative Approach to Social Media

“Stop waiting for interactions, become the initiator!” Small business owners know the importance of social media. You’ve attended seminars, read numerous articles and have been approached by multiple professionals convincing you to get on board. Whether you like it or not, you’re signing up and attempting to follow the rules as passed down by social