Going Above & Beyond – Providing Value Added Services to Your Customers

Want to give your customers a little something extra to ensure their experience with you is memorable? Build loyalty by improving your customer’s shopping and buying experience. Introduce small Value Added services into your regular operations to ensure you stand out from the crowd and are far superior than big box stores!
This presentation was originally given to members of the Southern Georgian Bay Chamber of Commerce on February 19th, 2015 at their Business Before 9:00am speaker series.  You can find the original PowerPoint presentation or PDF file below.

Why Go Above & Beyond?

  • Gain a Competitive Advantage over:
    • Online / Worldwide Competitors
    • Big Box Stores
    • Other Small Businesses
  • Create loyalty
  • Generate new marketing opportunities

The Basics of Most Successful Businesses

  • Knowledge
  • Customer service
  • Convenience (location & accessibility)
  • Quality products and/or services

How can you Add Value?

Add Value

  • During the shopping experience
  • At purchase
  • After purchase
  • Ongoing

Add Value

*Please note that the ideas presented below are only examples of value added services that may fit your business. We suggest carefully weighing the cost benefits of initiating any of these value-added products and services before you implement a new system. If you’d like more targeted examples to your business or industry, contact us today for a free consultation.

Add Value – During the shopping experience

Make your shopper comfortable

  • Offer water, tea & coffee
  • Have food available (If lengthy shopping experience)
  • Comfortable seating / massage chairs
  • Entertainment – magazines/books/TV
  • Children’s play area / childcare services

Make it easy to compare products

  • Wi-Fi for Smart Phones
  • Competitor catalogues / Other information
  • Product Samples / Demonstrations / Stories & Testimonials (Humanize the experience)

Make it easy to shop

  • Provide baskets/bags/carts
  • Provide walkers, strollers, wagons, scooters
  • Clear signage, wide aisles
  • Free convenience parking / valet

Add Value – At Purchase

Give bonus items

  • Product samples
  • Offer add-on services at a discount
  • Candy / Chocolate
  • % discount when a client spends over $x
  • Free gift with purchase over $x
  • Validate parking / pay back parking
  • Donate a % of their purchase to charity

Niceties

  • Free gift wrapping
  • Product instructions
  • Forgetful forgiveness (For clients who forget their wallet)

Loyalty Programs

  • Discount cards (% off next purchase)
  • Loyalty cards (Buy 5 get the 6th free)
  • Point systems (Purchase items on points)

Add Value – After Purchase

Niceties

  • Carry out service
  • Free shipping / delivery
  • Have umbrellas available
  • Package items in a reusable bag
  • Offer installation at a discount
  • Say thank you – personal emails

Add Value – Ongoing

Maintain an online relationship

  • Manage an email list and send out E-Newsletters with information & promotions
  • Have an active social media presence and interact with your clients
  • Run contests
  • Blog

Show you care

  • Support charities
  • Go green
  • Be socially responsible

 

Click here to download the original Value Added PowerPoint presentation Or Click here for the Value Added PDF.

 

Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!

Going Above & Beyond – Providing Value Added Services to Your Customers