Voice and Tone: Finding the Right Fit for Your Brand
Your brand's voice shapes how people perceive you. Here's how to define a tone and voice that feels authentic and resonates with your audience.
General
Content is Still King: Crafting Compelling Copy for Better SEO Results
In 2024, quality content remains the cornerstone of SEO success. This blog explores how to create content that resonates with your audience, aligns with search engine algorithms, and propels your website to the top of search engine results pages. From understanding your audience to crafting SEO-friendly content, we’ll guide you through the essential steps to enhance your rankings and drive organic traffic.
Deeper Into the Digital Landscape: On and Off-Page SEO Tips
In this post, we’ll explore essential aspects of On-Page & Technical SEO and the importance of backlinks and other Off-Page SEO.
Digital Accessibility Trends in 2020 & Beyond
The process of designing websites that are usable by everyone will find themselves well positioned for the future: a future where accessible websites are the norm.
Spice Up Your Documents with these 4 Font Alternatives to Arial
We’ve all been there: looking at a letter, formal document, or poster with Arial staring back at us. Don’t get me wrong, Arial is a great font, it’s tried and true, and gets the job done. But at the end of the day, sometimes we’re looking for more than “getting the job done”, and that’s
6 Smartphone Photo Tips to take Your Images to the Next Level
Unless you’re a photographer, the majority of photos you take will be on your smartphone. This post gives 6 tips on how to take better smartphone photographs.
Small Businesses – Do Not Start an Externally Hosted Blog
Small businesses use blogs for SEO and as a platform for Content Marketing to grow their business. Learn about the best ways to start a blog.
It’s about time we started a blog!
After recommending and coaching a number of clients to start and maintain a blog we’ve finally done the same. Years ago we had the intention of starting an online business centre. Small businesses from our area could meet, share information, post questions, get advice and stay updated on the latest in marketing and business. The
