Design

5 Design Trends You’ll See in 2017

The trickiest part of design trends is that they’re almost never new, just a resurgence of a design aesthetic that was made popular before. Let’s take a look at 5 of the trends that will be making a strong comeback in 2017.


serif

1) SERIF TYPEFACES

If 2016 was the year of thin and light minimal sans-serif fonts, 2017 will be the year of serifs – ranging from slab to slim. These fonts offer class and elegance and when combined with the right graphics can still come off as modern and fresh. Who knew Times New Roman would actually come in handy?




2) OVERSIZED TEXT

While this trend was popular in 2016, it’s not going anywhere. It allows for a bold and clear message. The trick to this trend is not over-using it and finding other creative ways to include it in photos.




3) BRIGHTER COLOURS

As more website & print designs are heading towards minimalist layouts, many designers and brands are trying to find ways to infuse personality and vibrancy into their brand which is why bright colours are making a comeback. Many brands are shifting towards gradients with very subtle hue shifts. Instagram’s recent rebranding saw the introduction of their gradient colour palette across their apps.




4) DESIGNS ROOTED IN REALITY

While this trend might not be as easily spotted from afar, you can be sure it is out there. Designs Rooted in Reality are essentially designs that pull the familiar textures and effects commonly associated with the real world into the digital world. This includes more paper and ink textures online, and even the imitation of letterpress and other old school technologies.


 



5) HAND DRAWN GRAPHICS

Partially connected to designs rooted in reality, you should expect to see more logos with hand-drawn elements this year. Hand-drawn logos and graphics help to convey warmth and authenticity and will be most popular with brands wanting to connect to a more youthful audience.


5 Design Trends You’ll See in 2017
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6 Smartphone Photo Tips to take Your Images to the Next Level

You would be astonished at some of the amazing and captivating images that are perfect for sharing on social media taken using nothing more than your iPhone or other higher quality smartphone. We have six tips on how to make sure you’re getting the most out of that camera in your pocket.

1. Change your perspective

Try getting lower, holding your phone over the subject, or looking at your subject from a different point of view than you normally would. Step back or step forward, never use the built-in digital zoom, as this crops your image, getting rid of precious quality and pixels. Shooting straight on can work too. Experiment to see what works best for your subject.

Tools on a wood table shot from above

2. Vary Your Subject

If you work in a flower shop, don’t just take pictures of the flowers. Take pictures of the florist creating an arrangement. If you work in a construction company, show the process of the build, your employees working, and even your tools or materials that you use every day. These in action photos create dynamic imagery that won’t become stale over time.

An artist working on his next creation3. If the image is too dark or too light,   tap the screen to adjust exposure

Tapping on the screen where your subject appears will ensure the photo exposes for that portion of the photo. You can manually adjust the exposure to find the sweet spot by dragging up and down after you’ve tapped on the screen.while taking a picture of a globe tap on the screen to adjust settings

4. Use your volume button

Pro tip alert! You can use your volume button to snap the shot. If you’re holding the phone horizontally and want to increase stability, clicking the Volume Up button on the side of the phone works as a shutter button.Turn the phone sideways and use the volume buttons to shoot the picture

5. Let there be light…Not flash

Your photos will turn out better if you have more light in the image. Using natural light will give you the best results; turning on a light will certainly help with your results as well. Of course, flash is required when it is dark outside.

Plants near a window shoot well in natural light6. Don’t shoot in square mode, or with  a filter on

Shooting in square mode or with a filter already turned on limits the ways you can use your photo later. Shoot without a crop or filter on, and you will have the freedom to add those effects later while preserving the original image.

Plate of food shown half as original shot and half with applied iphone filter

– Kevin Cascagnette • Photographer + Graphic Designer

6 Smartphone Photo Tips to take Your Images to the Next Level
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Creative Design & Website Accessibility

As an Accessibility Specialist, I often hear comments from graphic and web designers that the new Ontario legislated digital accessibility guidelines limit and restrict their creativity. Many graphic designers appear to feel frustrated, angry and unaccepting of the AODA and WCAG 2.0 Level A & AA guidelines. In Ontario we’re entering a new online landscape that is throwing a different set of challenges at the digital industry.

Creative Design & Website Accessibility
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The Right Program for the Right Job

When professional designers get together they can argue for hours about which design program is the best.  Each designer has their favourite and it will quickly become their go-to program for almost everything. A designer may find one easiest to use only because they are most familiar with it.

Adobe ImageWhen it comes down to it though, every program is built for a reason and no one program can do it all.  A designer that offers a variety of services should be proficient with numerous programs. This article explains well which Adobe products are best suited for certain jobs. If you tend to always use one design program, it’s probably worth a read. It may open your eyes to why it’s worth keeping up with even your most hated design programs. Read Photoshop, Illustrator or InDesign.

At Collaborative Haus we most often use Photoshop, Illustrator, InDesign and Fireworks. Each is important to create the right solutions for our clients.

Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!

 
The Right Program for the Right Job
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