The trickiest part of design trends is that they’re almost never new, just a resurgence of a design aesthetic that was made popular before. Let’s take a look at 5 of the trends that will be making a strong comeback in 2017.
1) SERIF TYPEFACES
If 2016 was the year of thin and light minimal sans-serif fonts, 2017 will be the year of serifs – ranging from slab to slim. These fonts offer class and elegance and when combined with the right graphics can still come off as modern and fresh. Who knew Times New Roman would actually come in handy?
2) OVERSIZED TEXT
While this trend was popular in 2016, it’s not going anywhere. It allows for a bold and clear message. The trick to this trend is not over-using it and finding other creative ways to include it in photos.
3) BRIGHTER COLOURS
As more website & print designs are heading towards minimalist layouts, many designers and brands are trying to find ways to infuse personality and vibrancy into their brand which is why bright colours are making a comeback. Many brands are shifting towards gradients with very subtle hue shifts. Instagram’s recent rebranding saw the introduction of their gradient colour palette across their apps.
4) DESIGNS ROOTED IN REALITY
While this trend might not be as easily spotted from afar, you can be sure it is out there. Designs Rooted in Reality are essentially designs that pull the familiar textures and effects commonly associated with the real world into the digital world. This includes more paper and ink textures online, and even the imitation of letterpress and other old school technologies.
5) HAND DRAWN GRAPHICS
Partially connected to designs rooted in reality, you should expect to see more logos with hand-drawn elements this year. Hand-drawn logos and graphics help to convey warmth and authenticity and will be most popular with brands wanting to connect to a more youthful audience.