Social Media

6 Smartphone Photo Tips to take Your Images to the Next Level

You would be astonished at some of the amazing and captivating images that are perfect for sharing on social media taken using nothing more than your iPhone or other higher quality smartphone. We have six tips on how to make sure you’re getting the most out of that camera in your pocket.

1. Change your perspective

Try getting lower, holding your phone over the subject, or looking at your subject from a different point of view than you normally would. Step back or step forward, never use the built-in digital zoom, as this crops your image, getting rid of precious quality and pixels. Shooting straight on can work too. Experiment to see what works best for your subject.

Tools on a wood table shot from above

2. Vary Your Subject

If you work in a flower shop, don’t just take pictures of the flowers. Take pictures of the florist creating an arrangement. If you work in a construction company, show the process of the build, your employees working, and even your tools or materials that you use every day. These in action photos create dynamic imagery that won’t become stale over time.

An artist working on his next creation3. If the image is too dark or too light,   tap the screen to adjust exposure

Tapping on the screen where your subject appears will ensure the photo exposes for that portion of the photo. You can manually adjust the exposure to find the sweet spot by dragging up and down after you’ve tapped on the screen.while taking a picture of a globe tap on the screen to adjust settings

4. Use your volume button

Pro tip alert! You can use your volume button to snap the shot. If you’re holding the phone horizontally and want to increase stability, clicking the Volume Up button on the side of the phone works as a shutter button.Turn the phone sideways and use the volume buttons to shoot the picture

5. Let there be light…Not flash

Your photos will turn out better if you have more light in the image. Using natural light will give you the best results; turning on a light will certainly help with your results as well. Of course, flash is required when it is dark outside.

Plants near a window shoot well in natural light6. Don’t shoot in square mode, or with  a filter on

Shooting in square mode or with a filter already turned on limits the ways you can use your photo later. Shoot without a crop or filter on, and you will have the freedom to add those effects later while preserving the original image.

Plate of food shown half as original shot and half with applied iphone filter

– Kevin Cascagnette • Photographer + Graphic Designer

6 Smartphone Photo Tips to take Your Images to the Next Level
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Connecting the words – Content Marketing & Keyword Optimization

An Infographic for all us visual learners.

Content Marketing is gaining in popularity and those that once said, “I don’t have time”, are now weighing the time commitment against the benefits.  All for good reason, Content Marketing works, but you need to start with an organized foundation.  This brings us back to the overly discussed and often misunderstood, Search Engine Optimization, more specifically, keyword optimization.

Before you spread your valuable content all over the internet, understand that Google Search’s sole focus is to bring the best possible results to its users.  Google doesn’t comprehend your content, it simply connects the words, and all words are not created equal. If a searcher is looking for cereal, Google will bring back results that contain the word cereal, not oatmeal, cheerios, formula or Kellog’s, just cereal.

When planning and preparing your content, know your keywords and work to provide Google with a clear and concise path to your website’s content, blogs, images, videos, etc.

Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!

Connecting the words – Content Marketing & Keyword Optimization
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Small Business – A Local & Collaborative Approach to Social Media

“Stop waiting for interactions, become the initiator!”

A-collaborative-approach-to-Social-Media

Small business owners know the importance of social media. You’ve attended seminars, read numerous articles and have been approached by multiple professionals convincing you to get on board. Whether you like it or not, you’re signing up and attempting to follow the rules as passed down by social media gurus everywhere.

You take technical lessons on how to use Facebook, Twitter and LinkedIn to feel more comfortable with their platforms. You research similar businesses to see what your competition is posting online. You do everything in your power to understand what all the fuss is about, but in the end, you realize you’ve really only found a new outlet to waste a ton of time without fully understanding the benefits and without having a sound and logical strategy to help you use these new tools.

Before you give up completely and leave all your new social media pages stagnant or hire a company to push post after post out to the world, take a new logical and strategic approach to your efforts.

You already know the importance and benefits of networking, word-of-mouth advertising, and forming relationships with other local businesses. It’s time to apply these tried and true marketing strategies to your own social media.

The big three, Facebook, Twitter and LinkedIn, all have systems in place to notify page administrators when someone follows, likes, comments, and shares information. Usually, you sit back and wait for a user to interact with you via one of these methods. You rely on this to measure the success of your efforts. Most people fail to see that these are not measurement tools but rather communication, networking and relationship building tools.

Stop waiting for interactions, become the initiator!

Follow other businesses, share their information, support their efforts, and spread the word both personally and through your business. Take it a step further and connect with your community via non-profit, charity and community pages. You will quickly find that as you support others, they will support you online too.

Our clients that have embraced this strategy, and I hate to call it a strategy as it’s truly just being a good locally involved business, continually come back to us with testimonials of success. They describe how rewarding it is to form relationships with other local businesses that they have never met face-to-face. They describe the great feeling when they can actually see word-of-mouth advertising as other local businesses suggest their service offerings. And, they describe how fulfilling it is to now feel part of an online community.

You know how to network, it’s probably the foundation of your business’ marketing success; start embracing it online and your social media efforts will begin to feel worthwhile.

Nicole French is a Marketing Consultant focused on helping small businesses succeed online.

Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!

Small Business – A Local & Collaborative Approach to Social Media
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Facebook for Business

Screen Shot 2014-10-17 at 8.09.23 AM

In this presentation we discuss using Facebook to Gain Attention, Improve Customer Service, Increase Sales and Create Customer Loyalty.

Using Facebook to: Gain Attention

  • Don’t be self serving!
  • Engage your audience
  • Polls
  • Contests
  • Simple questions
  • Use graphics
  • Support local businesses, charities & events
  • Relevant, timely or humorous posts
  • Facebook Advertising

Examples:

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Using Facebook to: Improve Customer Service

  • Go to Facebook first!
  • Keep customers in the loop
  • New products
  • Changes in staff
  • Product & packaging changes
  • Production problems
  • Answer message and comment inquiries quickly
  • Encourage staff to interact with clients on Facebook
  • Own up to your mistakes

Examples:

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Using Facebook to: Increase Sales

  • Partner with complimentary brands
  • Educate your followers
  • Tell product or service success stories
  • Take orders via Facebook comments
  • Launch new products on Facebook first

Examples:

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Using Facebook to: Create Customer Loyalty

  • Reward your Facebook followers
  • Post new information to Facebook first
  • Create dedicated contests or deals that are reliable and continued
  • Show your community involvement
  • Highlight and celebrate fans

Examples:

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To download the presentation in PDF, click here.

If you have any questions, feel free to contact Nicole.

Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!

Facebook for Business
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LinkedIn for Small Business & Professionals

LinkedIn for Business

In this presentation I discuss how to Build your Personal Brand and Reputation, Become a Recognized and Trusted Leader in your industry and Initiate Relationships to Gain Business.

LinkedIn is an online social network for business professionals. It allows professionals to create and maintain career-oriented business connections and promote their services or professional skills.

On LinkedIn, it’s not about your business, it’s about you!

This is not a place to be private.

You must be active.

Build your Personal Brand

Complete your Profile

Instead of using titles only, Owner, President, Sales Manager, etc. Say what you do. Client Relations Specialist, Digital Marketing Specialist, Certified Accountant, Technology Coach

Use all the new visual features to stand out. Post a cover image, add graphic files to your summary and include a professional profile photo

Post completed projects and link them to those who worked on it with you.

Completely fill all fields available to you, education, organizations, etc.

 

Build your Reputation

Build Your ReputationRecommendations

The best way to receive recommendations is to give them! Also, don’t be afraid to request them from your best customers.

Endorsements

The best way to receive endorsements is to give them!

Business Page

To bring reputability to your business, create a LinkedIn business page for yourself and your employees.

 


Become a Recognized and Trusted Leader in your Industry

Become a Trusted LeaderJoin Groups

Join groups related to what you do. Comment on posts, share your knowledge, post tips and answer questions.

Create a Group

Start and moderate a group that aims to help your specific clientele, competitors or similar industry leaders but don’t necessarily limit it’s location.

Post Articles

LinkedIn is now a Content Platform. Post your own authored content to gain a following.

 


Initiate Relationships

Initiate RelationshipsSearch for target clientele via connections

Filter through your contacts’ connections to find perfect candidates for your business

Reach out to your contacts

Ask your contacts for introductions to their connections

Send a personal message

Send a personalized and professional message to potential clients

 

Gain Business

 

Download the full presentation (PDF)

Collaborative Haus Marketing is a full-service marketing company in Ontario serving Midland, Penetanguishene, Barrie, Orillia, Parry Sound, Toronto, and surrounding areas. We’re a group of committed, honest, creative and knowledgeable professionals determined to build solutions that help your business succeed. We believe small, medium and big businesses deserve the same caliber of professionalism, quality of service and exceptional results.
Contact us today! Our first meeting is always free!

 
LinkedIn for Small Business & Professionals
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