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How Web Design Creates a Better Customer Experience

There are several qualities that an effective website possesses. It must have an attractive, professional design to make the website stand out. It must have engaging and informative content that educates or entertains visitors. It must function reliably on many different devices so that users have a smooth, bug-free experience. Each of these factors plays an essential role in attracting and retaining customers.

The Importance of Visual Design

While every aspect is important, a great design is one of the largest boons any website can have. A majority of people are visually oriented; they take in information and process the world around them primarily through what they see. The first thing many people will notice when they visit a website, therefore, is its design and theme.

First impressions are a powerful driving force behind how humans behave and make decisions. On average, a person takes only seven seconds to form their first impression of something new, whether it is somebody they are meeting or a website they are visiting for the first time. Not even the fastest readers can take in enough of a website’s contents or explore enough of its features within seven seconds for those aspects of the website to register in their initial thoughts and opinions. A website’s visual design is the one thing that will contribute to a snap judgement made within that time.

The User Experience

Good designs require expertise, effort and investment. Customers know this. A beautiful, professional-looking website tells visitors the creator put a lot of thought and care into building the site. An ugly or tacky looking website suggests it was at best an afterthought, if not an outright scam. 

People are more likely to want to browse and do business on a well-designed website, both because it is visually appealing and because it instills confidence and trust in users. A company that puts forth the effort and offers a memorably elegant design will be rewarded with loyal customers who keep coming back for more.

Website Personalization

We are social creatures and respond to being addressed like the unique individuals we are. This is true for both professional and personal interactions – whether one is applying for a job or attempting to score a date, success is more likely with a personalized cover letter or introduction than with something that has clearly been copied, pasted, and presented to several people.

The same rule applies to website content; visitors are more likely to be engaged or make purchases if they feel the content speaks to them and their interests. Having quality, well-researched content tailored to the audience will set a website and its associated business up for success.

Videos are an important tool in a website’s content arsenal. Long walls of text are not always ideal for conveying complex information or demonstrating compelling ideas. Videos can do the job more efficiently while engaging more senses and areas of the brain. This is not to say that videos should replace text content wherever possible. Rather, they supplement the text and can conveniently break it up, resulting in better understandability and engagement.

The Importance Of Website Loading Speed

People have many demands on their time, and few enjoy having to wait around. This is as true online as it is in the physical world. Just as visibly long lines can scare off potential customers, a website which is slow to load will cause potential visitors to flock to competitors with more efficient and functional websites. A website which loads quickly will retain customers and will also gain an advantage in search engine results.

Web Design For Mobile Devices

Gone are the days when just about all web browsing was done on desktops and laptops. The invention of the smartphone and other mobile Internet-enabled devices has revolutionized the way we connect, with the result that more than half of time spent on the Internet takes place on mobile devices

Websites must be responsive and function on a wide array of devices popular with its audience to meet its users’ diverse needs. A website which is inconvenient for a busy and mobile population to use will quickly find itself falling behind its more flexible competitors.

Putting It Together

Multiple factors contribute to the kind of experience a user will have with a website. Paying attention to all of these factors will encourage visitors to interact, make purchases, and return in the future. 

Neglecting one or more of them will cause users to browse and shop elsewhere to accomplish their goals, which will not change simply because one website did not leave them with a good impression. Having an attractive, engaging and functional website is critical for success in 2020 and beyond.

How Web Design Creates a Better Customer Experience