Blog

A handicapped sign and icon marking an accessible route

#1 – What is Online Accessibility?

You’ve probably heard the term “accessibility” at some point. But what does it actually mean? Accessibility brings to mind different things for different people. Some picture a building with a wheelchair ramp, button-controlled doors, and elevators. Some think of Braille menus at restaurants and signs with tactile print on them in hotels. Others think of

Graphic Designer working on a laptop

Creative Design & Website Accessibility

As an Accessibility Specialist, I often hear comments from graphic and web designers that the new Ontario legislated digital accessibility guidelines limit and restrict their creativity. Many graphic designers appear to feel frustrated, angry and unaccepting of the AODA and WCAG 2.0 Level A & AA guidelines. In Ontario we’re entering a new online landscape

Going Above & Beyond – Providing Value Added Services to Your Customers

Want to give your customers a little something extra to ensure their experience with you is memorable? Build loyalty by improving your customer’s shopping and buying experience. Introduce small Value Added services into your regular operations to ensure you stand out from the crowd and are far superior than big box stores! This presentation was

Connecting the words – Content Marketing & Keyword Optimization

An Infographic for all us visual learners. Content Marketing is gaining in popularity and those that once said, “I don’t have time”, are now weighing the time commitment against the benefits.  All for good reason, Content Marketing works, but you need to start with an organized foundation.  This brings us back to the overly discussed

Small Businesses – Do Not Start an Externally Hosted Blog

Warning: If you have a blog address similar to blogname.blogspot.com, blogname.wordpress.com or other, you may not want to read this. This also applies to anyone that has pointed a custom domain at these services. Small businesses usually use blogs for three reasons: gaining attention, adding keywords for Search Engine Optimization (SEO), and as a platform for

Facebook for Business

In this presentation we discuss using Facebook to Gain Attention, Improve Customer Service, Increase Sales and Create Customer Loyalty. Using Facebook to: Gain Attention Don’t be self serving! Engage your audience Polls Contests Simple questions Use graphics Support local businesses, charities & events Relevant, timely or humorous posts Facebook Advertising Examples: Using Facebook to: Improve

SEO How to make it into the top 10 and stay there!

Follow these great tips to improve your website’s search engine rankings. The key is time. You cannot expect instant results. Stick to it, don’t give up and as your search rankings improve, adjust your SEO strategy appropriately. You will need just as strong a strategy in the beginning as you will to maintain your dominance

What is Search Engine Optimization? and why is it important to my business?

Search Engine Optimization is the process of affecting the online visibility of your website in a search engine’s (Google, Bing, Yahoo, etc.) natural, un-paid or organic results. The higher ranked and the more frequently your site is listed in search results, the more visitors your website will likely receive from search engine users. There are

It’s about time we started a blog!

After recommending and coaching a number of clients to start and maintain a blog we’ve finally done the same. Years ago we had the intention of starting an online business centre. Small businesses from our area could meet, share information, post questions, get advice and stay updated on the latest in marketing and business. The