Blog

Taking a picture of flowers with an iPhone

6 Smartphone Photo Tips to take Your Images to the Next Level

You would be astonished at some of the amazing and captivating images that are perfect for sharing on social media taken using nothing more than your iPhone or other higher quality smartphone. We have six tips on how to make sure you’re getting the most out of that camera in your pocket. 1. Change your

Accessible work space

#2 – Accessibility Strategy and Assistive Technologies

The World Wide Web has become a universal part of everyday life. Whether at work, school, or home, many tasks are now difficult to complete without access to the internet. Registering for university, applying for a job, filing tax returns, or booking travel are just a few examples of tasks we complete using the Internet.

A handicapped sign and icon marking an accessible route

#1 – What is Online Accessibility?

You’ve probably heard the term “accessibility” at some point. But what does it actually mean? Accessibility brings to mind different things for different people. Some picture a building with a wheelchair ramp, button-controlled doors, and elevators. Some think of Braille menus at restaurants and signs with tactile print on them in hotels. Others think of

Graphic Designer working on a laptop

Creative Design & Website Accessibility

As an Accessibility Specialist, I often hear comments from graphic and web designers that the new Ontario legislated digital accessibility guidelines limit and restrict their creativity. Many graphic designers appear to feel frustrated, angry and unaccepting of the AODA and WCAG 2.0 Level A & AA guidelines. In Ontario we’re entering a new online landscape

Going Above & Beyond – Providing Value Added Services to Your Customers

Want to give your customers a little something extra to ensure their experience with you is memorable? Build loyalty by improving your customer’s shopping and buying experience. Introduce small Value Added services into your regular operations to ensure you stand out from the crowd and are far superior than big box stores! This presentation was

Connecting the words – Content Marketing & Keyword Optimization

An Infographic for all us visual learners. Content Marketing is gaining in popularity and those that once said, “I don’t have time”, are now weighing the time commitment against the benefits.  All for good reason, Content Marketing works, but you need to start with an organized foundation.  This brings us back to the overly discussed

Small Businesses – Do Not Start an Externally Hosted Blog

Warning: If you have a blog address similar to blogname.blogspot.com, blogname.wordpress.com or other, you may not want to read this. This also applies to anyone that has pointed a custom domain at these services. Small businesses usually use blogs for three reasons: gaining attention, adding keywords for Search Engine Optimization (SEO), and as a platform for

Small Business – A Local & Collaborative Approach to Social Media

“Stop waiting for interactions, become the initiator!” Small business owners know the importance of social media. You’ve attended seminars, read numerous articles and have been approached by multiple professionals convincing you to get on board. Whether you like it or not, you’re signing up and attempting to follow the rules as passed down by social

Facebook for Business

In this presentation we discuss using Facebook to Gain Attention, Improve Customer Service, Increase Sales and Create Customer Loyalty. Using Facebook to: Gain Attention Don’t be self serving! Engage your audience Polls Contests Simple questions Use graphics Support local businesses, charities & events Relevant, timely or humorous posts Facebook Advertising Examples: Using Facebook to: Improve

LinkedIn for Small Business & Professionals

In this presentation I discuss how to Build your Personal Brand and Reputation, Become a Recognized and Trusted Leader in your industry and Initiate Relationships to Gain Business. LinkedIn is an online social network for business professionals. It allows professionals to create and maintain career-oriented business connections and promote their services or professional skills. On LinkedIn, it’s not about your business, it’s about