How To Use Hashtags
Be Memorable: That Lebron hashtag breaks this rule. Use a hashtag that people can remember. TBT is far easier to write and remember than ThrowBackThursday.
Be More Than A Brand Name: Avoid using your just your brand name as a hashtag. If you want to use a branded hashtag, come up with a unique one. When Always used #LikeAGirl, it was a perfect example of something that is associated with a brand, but has far more meaning for people beyond the brand. Speaking of branded hashtags…
Be Generous: Hashtags are perfect for contesting. Tying a branded hashtag to a great prize helps your business increase followers, engagement, and encourages brand loyalty.
Be Researched: Before you start using hashtags, have a strategy. All good strategies are based on research. There are lots of free tools to help you. More on those later.
Be Relevant: Pick hashtags that are relevant to your brand. See what hashtags your followers are using and borrow some of those. Make sure to focus on smaller, niche hashtags that appeal to your audience. For example, using a large hashtag like #running may result in your post being lost in the shuffle within minutes. However, a hashtag like #trailrunningcanada may have far less usage, but may be more appealing to your audience and result in more engagement for you.
Be Consistent: A critical ingredient of hashtags success on social media is consistency. Use the same hashtags across all channels, especially branded hashtags.
Be Fresh: Consistency does not mean copying. Don’t copy paste the same hashtags in each post. Use only relevant hashtags for what you are posting.