Once upon a time, not so long ago (we’re talking 2021 or 2022 here), content optimization for SEO was done primarily to make the Google bots that crawled websites (and the algorithms they used) happy. In 2025, that’s a much smaller part of the SEO equation. The focus of content optimization in 2025 isn’t on the algorithms or the bots crawling the site; it’s back where it should be, on the users of the site and how useful the information is to them.
What is Content Optimization?
At its core, content optimization is the process of making content on a site appealing to both search engines (hence search engine optimization or SEO) and human users. Essentially, it’s about ensuring your content is written in a way that appeals to the largest possible target audience. As such, content optimization can be done not only when a piece of content is initially written, but also at any time to go back and optimize (or re-optimize) your content. If your business goals evolve, you can re-optimize your content to match your new goals.
How to Optimize Your Content
Content Optimization is pretty simple to understand, even if it seems overwhelming at first. There are a few different pieces of the content optimization puzzle, but, like any good puzzle, they fit together nicely.
1. Do Your Keyword Research
We’ve talked about this one before, but a solid keyword research strategy, including long-tail keywords, will be a strong foundation for all of your SEO efforts.
2. Structure Your Site Appropriately.
Make sure your pages have H1s, and that they are followed by H2s and H3s. A proper site structure should have headings and subheadings and follow a logical structure. Not only does this follow best practices for accessibility, but it is great for SEO too.
3. Make Sure Your Content E-E-A-Ts
The best content in 2025 follows the E-E-A-T principle. E-E-A-T is an acronym used in SEO that stands for experience, expertise, authoritativeness, and trustworthiness. Let’s break that down a little further.
Experience – You should be writing to showcase your (or your company’s) experience in the subject matter.
Expertise – Position yourself as an expert not only in your subject matter but also in the best way to share knowledge about that subject.
Authoritativeness – Create authority on the subject matter through backlinks, sharing your content on social media, and with media coverage.
Trustworthiness – Your website needs to be seen as trustworthy by users and by search engines like Google. One easy way to increase your trustworthiness is to have positive reviews, so if you’ve got clients who love the work you do, make sure you’re asking them to leave a review.
4. Technical SEO is Still Important
Technical, also known as on-page SEO, refers to things the user sees on the page, such as site structure, but also things they may not see, like page titles and meta descriptions.
5. Use Internal Linking
Internal linking is where you link to other content already on your site. It’s important because information does not and should not exist in a vacuum. This is especially true of blog content. While there will be some blogs that you can’t put links in when you write them because they’re the first of a series or on a new type of topic for you, you need to be sure to link back to them in subsequent posts.
Doing any one of these five things will improve your content optimization, but if you do all of them regularly, the benefits will really start to stack up. Content is king, but there’s a lot that goes into quality content and how you showcase it.
Do you need some help with your website’s SEO? Contact cHaus, our team can help you optimize existing content or create new content that will drive traffic to your page.
